Vlog Idea

For my informational advertising videos, I envision something like the YouTube channel Company Man does. This user creates videos about companies that fall in line with his various series such as The Rise and Fall… And Rise Again, Bigger than You Know, Company Declines, and How Did They Get So Big? I find his videos very interesting because he goes into detail about the beginnings of major corporations as well as important campaigns and key people who were a part of them. I will post an example video below:

I believe YouTube is a great platform to share information about companies and their history. For my brand strategy, I would research advertising campaigns and discuss their successes as well as their failures. As advertising is heavily visual based, a site like YouTube is a great platform to showcase them while providing my audience information behind them.