The biggest thing I learned about personal branding is the importance of staying consistent. As somebody who has trouble keeping up with a schedule, writing a blog or creating a vlog on a consistent basis sounds daunting. However, since blog posts are usually upwards to 500 words it is not as bad as I had thought.
The biggest thing I wish we looked more into was the analytical side of these social media sites. YouTube and Facebook both offer great analytical applications for business users to track views/or clicks. I think it would have been very beneficial in creating profiles based upon our personal brands and to get hands on experience with different social media sites.
Going forward, I have started using LinkedIn much more now that I have a greater understanding of the site. Thanks to the social media course, I have created a much nicer looking profile and have started making more connections. I have even gotten more views since revising my profile, which will hopefully make hiring me more appealing.